David Production Announcement: Avid Unveils Cloud-Based Media Production Solution

What began more than 30 years ago with the invention of nonlinear digital video editing has led to individual artists, creative teams, and organizations worldwide subscribing to Avid's powerful tools and collaborating securely in the cloud. Today, people who create media for a living can become greater creators with Avid's award-winning technology solutions that enable them to make, manage, and monetize today's most celebrated video and audio content.

From iconic movies and binge-worthy TV series to network news and sports, recorded music, and live stage performances, Avid's technology solutions have been instrumental in shaping the media landscape. In its latest e-book, 'How Content From Anywhere is Changing Broadcasting,' Avid explores how media organizations are gaining from going cloud-based with their workflows.

The key takeaway is that broadcasters can finally enter the cloud production arena without undergoing a forklift overhaul or requiring additional training. With Avid's Media Production in the Cloud workflows, users can seamlessly integrate their existing on-premise platforms and start working immediately using familiar tools and workflows.

According to Raul Alba, Avid's Director of Solutions Marketing, Media and Cloud, 'With today's distributed workforce, broadcasters are increasingly using the cloud as a production platform to quickly produce content around the world.' This flexibility is enabled by MediaCentral's openness, which allows editors to choose between Avid Media Composer or Adobe Premiere Pro to start working on material as it comes in for fast turnaround of stories that are ready to air and stream across broadcast and digital outlets.

Teams can leverage MediaCentral | Collaborate and other iOS and browser apps to plan and contribute to stories remotely while tracking all aspects of story production. This combination enables journalists in the field to quickly access, edit, and publish content. With Avid's Media Production in the Cloud, teams can now leverage their existing MediaCentral workflows, along with integrated Avid NEXIS cloud storage and Avid's MediaCentral | Stream IP ingest solution – all from the cloud.

Avid's production tools and platforms that content creation teams already rely on have been adapted to deliver the familiar experience of a broadcaster's high-performance, on-premise workflows so distributed production teams can access assignments, assets, and media to quickly deliver breaking news across all platforms, from on-air channels to web and social media. With Avid Media Production in the Cloud, today's distributed TV news and sports production teams need a reliable, secure solution to bring their workflows to the cloud for anywhere, anytime access.

In summary, Avid has made it possible for content creation teams to leverage their existing tools and platforms to deliver high-quality, cloud-based media productions. With its Media Production in the Cloud solution, Avid is empowering distributed production teams to quickly produce content around the world, ensuring that stories are ready to air and stream across multiple platforms.

David production announcement